Rising demand towards organic beverages as they are considered healthier and necessary for proper well-being. Increasing number of health problems due to high sugar content, carbonated drinks and preservatives in most of the inorganic drinks are enabling individuals to shift towards pure organic drinks which are whole and have no added tastemakers or other regulators, thus, provide a complete nutritional value. Beverages are easy to consume drinks and hence, people are becoming more careful towards the drinks they are consuming on a daily basis as to many extra additions in a simple beverage can cause a lot of health problems in the long-term.
Most of the non-organic, chemically treated and grown foods are creating lot of adverse health conditions on individuals due to chemical content and use of other synthetics and hence people are more attracted towards organic beverages as they contain no chemicals and are pure and free from any sort of preservatives. Genetically modified crops in the long run cause a lot of hazardous conditions in the human body as crops are not grown according to their life cycles and are growing at a faster time limit as well as most of the fruits are ripened using chemicals which are very harmful for individuals and these fruits are used in preparing the inorganic beverages.
Thereby, organic produce is of much importance especially during these vulnerable days where everything is adulterated and altered. Some of the prime benefits of organic beverages include well balanced health, high nutrition, organic farming is environment friendly, is fresh and without any preservatives, organic beverages comprise more vitamins as well as antioxidants, the level of nitrate is lower as well as many other factors make organic beverage very essential for consumption. Increased spending level as well as living standard of people is elevating the purchase of organic beverages, increasing availability of organic beverages easily in the market is also promoting the usage of organics. Organic beverage market is growing rapidly at present due to its well-known benefits and is anticipated to provide a promising future in the upcoming years. The term organic has become very important as all the products that fall under the class of organic are termed chemical free and environmental friendly. The governments of different countries are also encouraging organic farming as well as export import of organic products. Various reports and articles have also stated that organic beverage market is booming and will continue to grow as people are getting more acquainted towards spending money for a healthy living. On the whole, the organic beverage market growth is increasing every day and in the near upcoming future people will get more inclined towards organic products due to the promising benefits they provide for a healthy life. Therefore, these factors are expected to increase the growth and disposable income as well as will provide future opportunities for the organic beverage market globally.
Several types of organic beverage include energy beverage, fruit concentrates, tea & coffee, alcoholic beverage, among Others. Among these types fruit concentrates showed high progress in propelling the market growth as fruit concentrates are consumed on a daily basis. Individuals are opting for whole organic fruit concentrates as they are chemical free and are not genetically modified, hence, these factors are favorable for children as well as grown-ups and thereby the fruits concentrates segment held a higher share as compared to other types.
Well established companies are focusing on investments in research and development sector to develop new organic beverages that are convenient and easily available in the market. Thereby, the overall organic beverage market is anticipated to grow significantly in the following years due to the availability of a wide variety of product offerings by various companies due to the changing preferences and adoption of individuals towards organic whole foods. Companies are actively investing towards providing organic beverages. Companies are promoting organic beverages so that it can provide a healthy future for single individual as well as an entire family. Some of the key players that manufacture organic beverages include Uncle Matt’s Organic Inc, SHS Group (Rocks Drinks Limited), Equinox Kombucha, James White Drinks, Wild Bunch & Co., Belvoir Fruit Farms Ltd., Oatly AB, SMART JUICES, LLC., Biotta Juices and Phoenix Organics.
Trends and Future Outlook:
- According to a report, organic beverage and food industry grew to 10% in 2019 from 6% in 2009.
- According to the organic trade association, the cooking and eating habits of consumers during the pandemic have shifted to organic products which increased the food and beverage sales to 12.8% in the year 2020.