The booming electronics sector, along with a cultivating broadband infrastructure globally, is amongst the major factors pouring the development of the IPTV market. Moreover, the employment of favorable government rules, such as digitization of television as well as Direct-to-Home (DTH) services have preferred the widespread acceptance of IPTV throughout the globe. Substantial progress in the internet system as well as increased internet connectivity across the residential and commercial sections are providing an improvement to the IPTV market. Other factors, such as growing disposable income and increasing urbanization globally, are further producing a positive outlook for the IPTV market. The strict regulatory norms and low content accessibility is an important factor hindering the growth of IPTV market.
The global IPTV market is categorized on the basis of models namely, live tv and video on-demand. Among the model types, video on-demand have the maximum share in the market. This is due to the reason that, it provides users with an option to choose the program of their choice and also to watch them according to their time and convenience. Along with this, the IPTV market is also categorized based on end-user, that include enterprises, and residential. Among this end-user, residential have the maximum share in the market. Varying consumer choices have augmented the demand for residential IPTVs that can be combined with smart homes as well as can support video calls, along with online conferencing and games. Some other factors such as, growing disposable income along with rising urbanization globally, are further driving the demand for residential IPTV segment. Therefore, the residential segment will also show highest growth rate in the forecast period.
On the basis of region, categorization of IPTV market includes North America, Europe, Asia Pacific, Latin America, Middle East and Africa. North America holds the largest share of the IPTV market. U.S. is the dominating country in North America region with large number of IPTV subscribers. Moreover, large players operating in IPTV market are present in North America region. The growing popularity of video on demand along with consumers combined with the increasing investment in telecom services is expected to support the market’s growth in North America. The number of IPTV users from Asia Pacific region is growing rapidly, and increasing the demand in Asia pacific region. Thus, Asia Pacific region will be expected to see the fastest development during the forecast period from 2021 to 2028.
COVID-19 has affected every aspect of life globally and hence most of the business have been halted and hampered. Because of COVID-19 pandemic, government of different countries-imposed lockdown, numerous businesses were temporarily shut down to control the spread of infection. The sudden outbreak of pandemic COVID-19 has led to worldwide lockdown and has made people stay indoors. This has drastically increased the number of viewers streaming online videos and shows thereby, fueling the IPTV market growth.
Some of the major players from the IPTV market include AT&T Inc., Century Link, Inc., Huawei Technologies Co., Ltd., Verizon Communications Inc., Cisco Systems, Inc., Ericssion AB, Arris International Plc, Tripleplay Services Ltd., Akamai Technologies, and Moftak Solutions among others. Most of the companies operating in the IPTV market are implementing new techniques as well as planning to invest more into the service improvement, and to gain market share of IPTV.
Recent News and Development:
- In April 2018, Tripleplay Services Ltd. established a new software Caveman 1.1. This software helps the Tripleplay Collaborative IPTV Gatway for the Samsung HF series Hospitality Smart TV.
- In March 2018, Espial Group, Inc., acquired vendor Kasenna for $6.5 million, this acquisition reinforces the leadership position of Espial Group, Inc. in the IPTV segment.
- Major players are actively involved in expanding the technology in the market to promote new opportunities.