Due to the presence of natural ingredients and positive effect on the skin, demand of organic cosmetics for curing various skin related diseases, skin cancer and allergies is increasing among people. Moreover, increasing number of people are getting adapted to organic cosmetics as they are environment friendly and are pure and soothing on the skin. Therefore, these factors are expected to drive the growth as well as disposable income of the market globally.
Several sales channel for organic cosmetics comprise of supermarkets and hypermarkets, online (e-commerce) and others. Among the sales channel segment, hypermarket and supermarket held a higher revenue share due to increasing variety of products and easy access to purchase the products. However, with growing adoption of e-commerce across numerous developing nations, the online segment is expected to witness the fastest growth in the following years. Furthermore, e-commerce has offered a viable platform for numerous new brands to promote their products. A large number of online only brands have emerged on account of growing online sales as they seek to avoid to high costs of establishing traditional brick-and-mortar retail outlets. Furthermore, rising popularity of social media influencing has further driven sales in the online segment. Thereby, the online sales channel is expected to witness tremendous growth during the forecast period from 2021 to 2028.
Leading companies operating in the organic cosmetics manufacturing are working towards improving the quality of these products to ensure skin safety and for providing more benefits to the customer. Some of the prominent players in the market include ILIA Beauty, Zuii Organic, 100% PURE, Zao Organic, VAPOUR BEAUTY, LLC, AU NATURALE COSMETICS, CALANTHA, ALIMA PURE, Kjaer Weis. and Microcosme SAS
Trends and Future Outlook:
- In April 2021, 100% PURE has released an article that showcases how organic cosmetics are contributing towards protecting the earth and keeping it safe.
- Additionally, there is higher growth potential of organic cosmetics due to growing awareness among individuals regarding the environmental concerns.