Baby wipe is a wet tissue-style wipes, each sheet is cut from nonwoven fabrics, which then folded to appropriate size and placed on top of one another while packaging. These sheets are not connected, hence they can be removed separately or in bunch as the sheets contain a chemical solution and they can stick to each other due to moisture. Further these tissues and wipes are manufactured in such way that its quality does not change up to two and a half years from the date of manufacturing when the product remains unopened and stored in suitable environment. Wet tissues and wipes contain 100% food grade ingredients that are safe for babies. Some anti-bacterial wet tissue is also available which can be used to disinfect teethers, and feeding utensils, these type of tissues are ideal for outdoor where soap and water are not readily available. Baby wipes and tissues are available as common type and sanitary type, which can be used to wipe facial, hand, and other body parts.
Skin irritation in the diapered region which is commonly known as the skin of babies is underdeveloped and thus is more prone to irritation and breakdown. To prevent this, it is essential to protect the babies skin and make sure it is not affected adversely. Moreover, the use of sponge can also create friction against baby’s skin or may also reintroduce skin contaminants if not washed properly. Thus, there is rise in inclination towards the use of baby wet tissues and wipes to maintain proper health of the skin thereby contributing to the growth of the global market.
Parents carry wet wipes and tissues in the diaper bags and use them for emergency clean up and for diaper changes. However, they cause several hazards to the environment. The disposal of these wipes proceeds to wreak environmental havoc. Most of baby tissues and wipes contain plastic fibers which make them non-degradable and remains in the environment for several years. So, growing concerns due to environmental hazard creates the negative impact on the growth of the baby wet tissues and wipes market. Some of the key players in the market include Procter & Gamble Company, Kimberly-Clark Corporation, Nice-Pak Products, Inc., Johnson & Johnson Services, Inc., S. C. Johnson & Son, Inc., Vinda Group SEA, Tongling Jieya Biologic Technology Co Ltd., Hengan International Group Company Ltd., Pigeon Corporation, Albaad Massuot Yitzhak Ltd., WaterWipes UC, The Honest Company, Inc., Beiersdorf AG, Diamond Wipes International, Inc., Rockline Industries, Suominen Corporation, Lenzing AG, and GS Converting.
Trends and Future Outlook:
- Growing baby’s safety concern, creates the demand for the baby wet tissues and wipes.
- Recent years, increasing working women ration create the market for the global baby wet tissues and wipes market.
- Rising disposable income and rising expenditure per child creates the huge market opportunity for baby wet tissues and wipes market.