Sensitive toothpaste is used to clean the teeth, remove plaque, prevent cavities, and whiten teeth besides treating sensitivity in the gums. To remove surface stains, sensitive toothpaste may include abrasives to gently polish the teeth or additives such as sodium tripolyphosphate to break down or dissolve stains. It is an abrasive that aids in removing dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients (most commonly fluoride) to help prevent tooth decay (dental caries) and gum disease.
Sensitive Toothpaste Market: Key Players
The research study includes profiles of leading companies operating in the global Sensitive Toothpaste market. Key players profiled in the report include: Colgate-Palmolive Company; GlaxoSmithKline plc; Church and Dwight Co., Inc.; Procter and Gamble; Unilever; and Tom's of Maine.
GlaxoSmithKline plc, Procter and Gamble, and Colgate-Palmolive Company are dominating the market.
Drivers for the Global Sensitive Toothpaste Market:
Mounting adoption of whitening toothpastes due to its multiple benefits is driving the market. Additionally, implementation of innovative marketing strategies by major vendors is anticipated to propel the growth of the market for sensitive toothpaste. Further, increase in the spending of money for oral care products is boosting the market. Increase in oral hygiene programs such as advertisements and campaigns by governments and dental associations have boosted the demand for sensitive toothpaste.
Opportunities for the Global Sensitive Toothpaste Market:
Rapidly changing lifestyle and increasing consumption of alcohol and tobacco are resulting in rise of oral diseases and teeth sensitivity problems. People across the globe are immensely paying attention to maintain the adequate oral care, which will positively impact the growth of the market for sensitive toothpaste in the coming years.
Region Wise, Global Sensitive Toothpaste Market Analysis:
Europe held maximum share in sensitive toothpaste market due to high awareness about oral hygiene. Besides growing geriatric population in this region boost the market of sensitive toothpaste market. Asia Pacific will show high growth in near future due to increasing population across the region coupled with increasing disposable income has resulted in enhanced demand for sensitive toothpaste. The population in India is growing which is expected to result in more demand for the product.
Global Sensitive Toothpaste Market: Product analysis
- Whitening
- Rapid Relief
Global Sensitive Toothpaste Market: Application analysis
- Hypermarkets
- Convenience Stores
- Online
Global Sensitive Toothpaste Market: Region analysis
- North America
- U.S.
- Canada
- Mexico
- Europe
- U.K.
- France
- Germany
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- South Korea
- ASEAN
- India
- Rest of Asia Pacific
- Latin America
- Brazil
- Argentina
- Colombia
- Rest of L.A.
- Middle East and Africa
- Turkey
- GCC
- UAE
- South Africa
- Rest of Middle East
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