Marketing automation is an automation of repeated tasks done in our marketing efforts. Marketing automation is about understanding the need and demands of the customer and proving the services to the customers. The increasing demand for the adoption of social media and e-commerce adoption, businesses across the globe are some of the factors which are boosting the growth of the market for the estimated forecasts period. Moreover, increased demand for the personalized marketing and personalized scoring are some of the major attributes for the growth of the market for the estimated forecasts period.
Global Marketing Automation Market: Key Players
The research study includes profiles of leading companies operating in the global marketing automation market. Key players profiled in the report include: Adobe, Hubspot, Acoustic, Salesforce, SAS, Oracle, Act-On Software, Sendinblue, Activecampaign and Simplycast. Moreover some of the other players such as, PrintingForLess in 2018 raised investment from Goldman Sachs Growth Equity worth USD 25 million, which would primarily be used to expand the capabilities of CRM platforms and marketing automation.
Drivers for the Global Marketing Automation Market:
The increased adoption of technologies is one of the major factors which boost the growth of the market for the estimated forecast period. Enterprises are adopting innovative technologies to streamline marketing processes, gain deeper insights, and provide enhanced customer satisfaction. Furthermore, the integration of marketing automation software with various business applications and platforms enables enterprises to accomplish their objectives easily. These leads to better interaction with the customers which boost the growth of the market for the estimated forecasts period.
Opportunities for the Global Marketing Automation Market:
Some of the factors such as integration and use of artificial intelligence is one of the major factors which boost the growth of the market for the estimated forecasts period. AI helps the businesses in understanding the customer needs and translates data in decision segments at a more granular level, which can allow businesses to target customers more accurately and optimize conversion rate. This enables and boosts the growth of the market for the estimated forecasts period.
Restrains for the Global Marketing Automation Market:
Some of the factors such as increasing cost of the installation of the software and inconsistent historic data storage format make data processing difficult for marketing automation. These are some of the factors which hamper the growth of the market for the estimated forecasts period.
Region Wise, Global Marketing Automation Market Analysis:
North America anticipated having the largest share in the market. The increased need for the automation and increased investments to understand the needs of the customers is one of the major aspects for the growth of the market for the estimated forecasts period. Moreover, increasing demand from enterprises to have a strategic marketing approach focused on creating and distributing valuable and relevant content to attract and retain a clearly defined audience, increasing the presence of marketing automation vendors and growing government support are major factors of the market growth during the forecast period.
Global Marketing Automation Market: Product Analysis
Global Marketing Automation Market: Application analysis
- Email Marketing
- Campaign Management
- Lead Nurturing and Lead Scoring
- Social Media Marketing
- Inbound Marketing
- Analytics and reporting
Global Marketing Automation Market: Region Analysis
- North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Latin America
- Rest of L.A.
- Middle East and Africa
- South Africa
- Rest of Middle East
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