Pay television refers to a television broadcasting service based on consumer subscriptions. The pay TV service may be received through cable TV, satellite TV or using a protocol TV. Additionally, the most prominent factor fueling the pay TV market is the consistently rising number of households worldwide along with growing discretionary income of the people. With the continuously increasing technological advancement in the television sector, people now opt for high quality device.
Global Pay TV Market: Key Players
The research study includes profiles of leading companies operating in the global pay tv market. Key players profiled in the report include: DirecTV (AT&T), Comcast Corporation, British Sky Broadcasting (Sky UK), Charter Communications, Inc., Foxtel, Airtel Digital TV, British Sky Broadcasting, Comcast Corporation, Dish Network Corporation, Fetch TV Pty Limited, Rostelecom PJSC, Spectrum TV, Tata Sky, Tricolor TV, and Videocon D2H.
Drivers for the Global Pay TV Market:
According to current market condition, data analytics has enabled insights to the public preferences and the kind of content that can gain traction. Resultantly, new channels have emerged to cater to particular audiences. Moreover, the television industry is putting a special emphasis on reality shows because they are found to be more lucrative in terms of advertisement. Evidently, the customer-base subscribe to pay TV in order to get access to these channels to watch their favorite shows, which is the most effective driver in the pay TV market. Furthermore, the seasonal subscriptions are increasing due to sports tournaments, and some of the pay TV vendors provide season packages and then retain those customers thereafter. Personalized subscriptions allow customers to save on channels that they don’t watch. It’s a facility which is also working in favor of the vendors in the Pay TV market.
Opportunities for the Global Pay TV Market:
Pay TV providers have started offering value-added services such as reduced subscription rates, customizable channel subscriptions according to users’ choice, and internet connectivity at low prices, which is expected to enable industry growth. Furthermore, pay TV providers, including AT&T Inc., are also offering bundled packages to provide omnichannel accessibility to its viewers across both OTT and pay TV, thus offering significant revenue-generating opportunities to service providers.
Restrains for the Global Pay TV Market:
The major challenge in the pay TV market is the customer-base deviation caused by the OTT media services, which is leading to a definite decline in the revenues generated by the vendors. However, mergers and acquisitions are envisioned to ameliorate the problem. Another challenge that has been perpetuating losses in the market happens to be piracy, and moreover, these losses are irrevocable. They will be investing more in content security to reduce the losses made due to piracy.
Region Wise, Global Pay TV Market Analysis:
On the basis of region, global pay tv market includes North America, Europe, Asia Pacific, Latin America, Middle East and Africa. North America dominated the market for pay TV in terms of revenue share. Despite higher revenue share, the regional market is witnessing a decline owing to the rapid penetration of internet-enabled mediums and the advent of OTT platforms. The significant rise in instances of cord-cutting is urging service providers to shift their service offerings to online content delivery, to capture a large number of subscribers. North America region is followed by Asia pacific and Europe.
Global Pay TV Market: Product analysis
- Cable TV
- Satellite TV
- Internet Protocol Television (IPTV)
Global Pay TV Market: Application analysis
Global Pay TV Market: Region analysis
- North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Latin America
- Rest of L.A.
- Middle East and Africa
- South Africa
- Rest of Middle East
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